WSO2 is an open source enterprise middleware company that offers award-winning technology to businesses with an open source license (translation: it's free). I translated a lot of engineering jargon into lingo anyone can easily understand.
I tailored and executed WSO2's global PR strategy:
- Wrote press releases and case studies
- Summarized and promoting executive white papers
- Managed executive leadership, analyst and media briefings
- Submissions for events, speaking and editorial opportunities
- Coordinated local events, including the annual WSO2Con US Conference in San Francisco, CA.