One World Futbol: Size 1


In March 2016, One World Play Project released a limited batch of size 1 One World Futbols—ultra-durable soccer balls that never need a pump and never go flat, even when punctured. The size 1 balls were part of an exclusive production available for a limited time. The entire stock of size 1 balls sold out in one week.

I led public relations and creative assets for the size 1 launch:

  • Developed messaging, public relations and social media initiatives for the launch.
  • Planned, coordinated and executed the photoshoot, location and styling for the promotional visuals.
  • Managed photography setup and production: working with child models, depicting product size accuracy, and editing images.
  • I wrote this press release.