Launch: Buy & Give
In October 2015, One World Play Project took its mission of enabling play opportunities into new playing fields—launching its Buy & Give model and company-branded merchandise. These new products and services were in celebration of the company's 5th anniversary.
I led global branding and public relations for the launch:
- Created new business model messaging.
- Developed company-branded merchandise.
- Managed merchandise visuals (photoshoot).
- Coordinated media relations, outreach and follow-up.
- I wrote this press release.