Launch: Buy & Give

In October 2015, One World Play Project took its mission of enabling play opportunities into new playing fields—launching its Buy & Give model and company-branded merchandise. These new products and services were in celebration of the company's 5th anniversary.

I led global branding and public relations for the launch: 

  • Created new business model messaging.
  • Developed company-branded merchandise.
  • Managed merchandise visuals (photoshoot).
  • Coordinated media relations, outreach and follow-up.
  • I wrote this press release.