Benefit Cosmetics
2018 Global Conference

I planned and executed Benefit Cosmetics' 2018 Global Conference.
Due to overwhelming demand from the success of the previous Global Conference (the first conference I planned for Benefit Cosmetics), we returned to Solage Resort in Calistoga, CA from March 5-9, 2018. 

ATTENDEES: 90 Global Heads & General Managers from over 40 countries.

“I would like to thank you for the hard work to make the last conference in Solage a success: I got very positive feedbacks from all markets and from Beauty Central guests too!” 
— EVP Global Retail

"Thank you so much for the perfect organization of the GM conference! It was very inspiring and motivating and everything was so well organized!"
— General Manager of Southeast Asia

 

Main Conference Visual

Main Conference Visual

WHAT DID I DO?

literally every detail.

BASIC LOGISTICS

* Constantly keeping a pulse on event budget
* Vendor relations, setup and payment
* AV, lighting and sounds needs
* Courier services

OUR GUESTS

* Communication (information, reminders, directives)
* Setting up accommodations (hotel, transportation)
* Setting up any private meetings during conference
* Dietary restrictions

EVENT COLLATERAL

* Design welcome gifts / room-drops
* Design and develop award statuettes with artist
* Develop daily, energizing team challenges for guests
* Costumes for multiple global spokespeople (emcees)
* Presentations deck (comprehensive run-of-show)
* Produce all final collateral (printed assets)
* Build welcome folder for check-in (agenda, welcome letter)

FUN ACTIVITIES

* Private dinner at Bottega Napa Valley
* Private wine tours at Newton Vineyard
* Private outdoor activities at Solage Resort
* Finale party! (space themed)



IMG_2291.JPG

MONDAY, March 5

* Transportation (shuttles, private car)
* Welcome reception

IMG_2674.JPG

TUESDAY, March 6

* All conference sessions
* Awards Ceremony
* Themed dinner

IMG_2715 copy.JPG

WEDNESDAY, March 7

* All conference sessions
* Private dinner at Bottega Napa Valley

IMG_2803.JPG

THURSDAY, March 8

* All conference sessions
* Private wine tours at Newton Vineyard
* Private outdoor activities at Solage Resort
* Finale party! (space themed)

IMG_2787 copy.JPG

FRIDAY, March 9

* Transportation (shuttles, private car)
* Event breakdown