Benefit Cosmetics
2017 Global Conference

Within my first month joining Benefit Cosmetics, I planned and executed its 2017 Global Conference.
The event took place at Solage Resort in Calistoga, CA from February 6-10, 2017. 

ATTENDEES: 90 Global Heads & General Managers from over 40 countries.

 

“Very good feedback from everybody on the organization and the venue: very good job!” 
— EVP Global Retail


Main Conference Visual

Main Conference Visual

WHAT DID I DO?

literally every detail.

BASIC LOGISTICS

* Constantly keeping a pulse on event budget
* Vendor relations, setup and payment
* AV, lighting and sounds needs
* Courier services

OUR GUESTS

* Communication (information, reminders, directives)
* Setting up accommodations (hotel, transportation)
* Setting up any private meetings during conference
* Dietary restrictions

EVENT COLLATERAL

* Design welcome gifts / room-drops
* Design and develop award statuettes with artist
* Develop daily, energizing team challenges for guests
* Costumes for multiple global spokespeople (emcees)
* Presentations deck (comprehensive run-of-show)
* Produce all final collateral (printed assets)
* Build welcome folder for check-in (agenda, welcome letter)

FUN ACTIVITIES

* Private dinner at Two Birds One Stone - Napa Valley
* Custom-branded wine activity with A Sense of Wine
* Private wine tours at Newton Vineyard
* Private outdoor activities with Solage Resort
* Finale party! (70s themed)



SolBar.png

MONDAY, February 6

* Transportation (shuttles, private car)
* Welcome reception

Two Birds One Stone.jpg

TUESDAY, February 7

* All conference sessions
* Offsite, private dinner at Two Birds One Stone - Napa Valley

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WEDNESDAY, February 8

* All conference sessions
* Custom-branded wine activity with A Sense of Wine

70s party - setup.jpg

THURSDAY, February 9

* All conference sessions
* Private wine tours at Newton Vineyard
* Private outdoor activities with Solage Resort
* Finale party! (70s themed)

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FRIDAY, February 10

* Morning conference sessions
* Closing remarks, guest send-off
* Transportation (shuttles, private car)
* Event breakdown