SELF Magazine published a three-part series on the importance of the #AllGirlsCanPlay initiative.
All Girls Can Play
Presented by One World Play Project, #AllGirlsCanPlay is an advocacy and play initiative—raising awareness of the discrimination challenges faced by girls worldwide and combating them with the power of play.
I led global public relations:
- Planned, coordinated and executed all media strategy.
- Secured stories in multiple publications, raising campaign awareness—boosting sales and community engagement.
- Managed deliverable assets for recipients, stakeholders and supporters.
- I wrote this press release.
Inspiring supporters: #AllGirlsCanPlay received great support from key media players, including SELF Magazine and musician Sting. Additionally, we had tremendous backing from Olympic and professional athletes: Brandi Chastain, Julie Foudy, Jeremy Affeldt, Kelsey Robinson, Jill Savery and Tracy Evans.
Powerful testimonials: video vignettes were created to highlight how play has made a positive impact for girls around the world, through connections with One World Play Project and its partner organizations. Here's one of my favorite stories: